It is said that A Picture is Worth a Thousand Words, which works for Digital Marketing. When it comes to driving traffic to any page, content marketing is not enough. In fact for business, online growth and engagement Visual content marketing play a decisive role.
No matter the type of content one is creating, visual marketing must be a part of it. The visual content marketing is not only restricted to social media, rather it can be used in a website, landing pages, blogging and email marketing. The stats say, initially with visual marketing strategies marketers were able to amplify engagements for their business but currently one can maximize the leads using content with visual strategies.
Why is Visual Content Marketing an Important Strategy for Digital Marketing?
If this question is asked to a digital marketer, you can get an uncountable number of reasons. But, here let’s see, what are major points because of which visual content marketing must be a strategy for online marketing.
1. Grab Quick and More Attention of Audience:
When it’s compared the number of views for simple content and visual content, visual content gets more views. Every day more than 2 million of videos are uploaded and 5 million plus videos are watched in a single day.
2. Visual Information Processed faster to Human Brain:
A human brain can process a visual information 60,000 times faster than a content information. No matter which category audience a marketer wants to target, it becomes faster and effective with visual marketing.
3. Visual Content gets more Engagements in Social Media:
Though there is specific social media platform like Instagram, Pinterest, and Tumbler for image marketing, later all other social media started following same techniques to improve visual marketing as it drives more engagement.
4. Targeting Audience becomes easy with Visual Marketing:
As mentioned, as compared to any other strategy, visual marketing strategy is quite efficient and gives more engagement. This point simplifies the way to target audiences across the world.
With image marketing or visual marketing, you need not focus on various strategies. One video or one info-graphic would be enough to target a variety of audiences.
5. Visual Communication is More Clear and Influencing:
Since visuals have no restrictions on languages so, visual communication is considered preferred over content. The images or videos of your products on a website gives an idea about your services to audiences.
Moreover, the presentation style of your content with graphics are going make you stay ahead of your competitors. Even with interesting logo or images of a company is going make viral and get more engagement for a website.
6. Visual Marketing improves Conversion Rate:
Nowadays, one can add multiple images and videos in lead generation page which raise the chances of catching leads. While targeting audiences with email campaigns with high-quality images emailer template are proved to drive more traffic and leads to business.
Even visual content marketing is helpful in lead nurturing which directly affect the rate of conversion. So, most email marketer uses templates with images or redirecting to product or services videos.
7. Image Marketing is Easily Ranked by Google:
As per marketers, it’s easy to optimize images than a content. If you have to use the right SEO technique for image optimization like with title, meta tags, and alt text, then your images are going to be ranked.
There are separate social media platforms which are completely meant for images uploading videos and images with proper resolution and optimization tricks.
Hope the above-mentioned points are enough for any digital marketer not to ignore visual content marketing for any kind of online marketing.
Now let’s explore what are the strategies marketers must utilize while planning for visual content marketing. Using proper strategy for visual marketing is crucial part as if something goes wrong all efforts and time are going to be wasted. And there is a chance of de-branding your business in case if you don’t a robust plan for visual marketing.
What Should Be Your Strategies for Visual Content Marketing?
1. Add Images and Videos in Blogs:
While writing blogs or article, apart from keeping a high-quality content it is suggested to add images or video. As there is immense growth in mobile marketing so, content with images or videos. Adding a creative info-graphic presenting all the facts and figures will definitely make your content a quality one.
Adding relevance images with SEO techniques will help one page to maximize traffic. But while adding images or videos, one thing must be kept in mind is the visual content must be unique. There are many tools and software using which you can create images or videos relating to your business.
2. Experiment Different Type of Visual Content in Social Media Pages:
Since social media plays a vital role in promotion and traffic via getting more engagements. Before some years different social media were used for image marketing but with time many others strategies like videos, GIF, Memes, story-telling, and other techniques.
The reason to keep experimenting different strategies for your social media pages is you get a variety of audiences for your pages and it’s easy to target with different strategies rather than single one.
Though there are specific Social Media platforms which are more effective for specific visual marketing techniques, still a marketer must try out all of them.
Like for Instagram adding a story is more engaging whereas in Facebook going life is more popular. Similarly, for LinkedIn use of slide shares are more impactful.
3. Use of Videos in Landing Pages:
Landing pages are used for lead generation, so using visual contents can maximize conversion rate. Adding videos or images about your business will give a brief idea to targeted audiences.
As the most customer don’t have time to read thoroughly about your work, in that case, videos or images plays a great role. Moreover, with videos, you can share your existing customer’s experience and achievements. All these visual activities are going to build a trust factor for your business.
Even while using emailer templates, Call-to-Action buttons are redirected to videos explaining about your business or demo of your product. This optimization trick and techniques of landing pages with visuals are not only going to help in retention also get more customers.
4. Make Website More Interactive with Visual Contents:
To run any kind of business, Website has to be presentable as it the jack of your business. To keep your website look good and attractive, apart from adding information, adding high-quality images and videos gives makes it identical.
In the first visit, there is no certainty, that a visitor is going to read the contents, but chances of exploring images and videos are quite high. As people are too lazy to read they opt to see videos and image gallery.
Adding this technique to your website is going to increase engagement of audiences and hence it lowers the bounce rate of your page, which affects SEO.
5. Boost Your Visual Marketing with SEO Techniques:
Every activity is done to be on Google, and image marketing is easily ranked by the search engine. But, some technicalities have to be followed to optimize the visuals for search engines.
Let’s see what are the points need to take care while optimizing an image or video.
Do not copy the image or video from another source. Even if you are taking images from other pages make sure to repurpose it by editing it.
Similarly, to post any video in Youtube, add strong keywords, use at least 5 tags, 200 words description (it is going to help to show in suggested videos) and use the embedded video in your blog or article.
While posting an image, don’t forget to add title tag, alt tag, description of image, URL and header tags.
Though digital marketers invest a lot of funds and time in SEO, Content and other techniques for driving traffic. As visual content marketing is quite effective and quick in giving a result, online marketers must include the mentioned strategies.
To know more about easy hack techniques of Digital marketing, keep exploring our website.
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