What is Digital Marketing? This is very frequently asking question in the last decade. Most of the marketers ask about how to learn this new variety of marketing. They think that learning the concept of digital marketing will help them to grow their business or company. Is this a correct thought?
Yes, It is. As you know, marketing is important for every business to take it from rags to riches. If the CEO of any company thinks to invests in their marketing, it is always for the betterment of the company. Likewise, Digital Marketing is a new platform to invest on, where you can get the chances of more profit with less investment.
Now coming to your question, What is Digital Marketing? You can easily understand about digital Marketing with the bookish language. But, let me make it simpler for you. Digital Marketing is all about doing advertisement of your company or product via the Internet on your laptop, tablet or smartphone.
Digital Marketing is visible on all your digital devices through digital channels such as search engines, websites, social media, email, and mobile apps. You can see everyone is doing digital marketing in a way, whether it is sharing your sister’s marriage pictures on Facebook or posting a selfie on Instagram, Digital marketing is everywhere in today’s internet world. And it’s a good practice to be on social media where you can get connected to the whole world.
What Makes Digital Marketing Different from Other Form of Marketing?
Digital Marketing covers a wide range of activities; let’s focus on the most common types below:
Search Engine Optimisation (SEO):
SEO is the process of optimizing the content to make sure that your website pages will appear at the top of Search Engine Result Page (SERP) for a specific keyword. The main objective is to attract visitors to your website when they have any query for particular products, services, or information related to your business.
Search Engine Marketing (SEM):
SEM is all about paid search, or pay-per-click (PPC) advertising, which helps your website to be on the top or side of a search engine results page (SERP). You only charged when your ad is clicked. You can modify your paid ads to appear when there are specific queries for specific keywords, you can also target any specific audience according to your need.
Social Media Marketing (SMM):
Social media is the key network to do a research on any brand or any company before you want to follow up. With SMM you can easily get traffic or response for your product or company. Social media marketing involves post like text, images, videos and other forms of content that are useful to drive audience engagement, also paid social media marketing.
Content is the king of this digital marketing empire, or we can say Content Marketing is the core of your digital marketing. Content marketing is a planned marketing tactic focusing on creating and distributing appropriate, and reliable content to attract the perfect audience.
Email marketing is a part of online marketing strategy and business plan. Through email marketing, you can send the right message at the right time automatically, personalize your emails, schedule series of emails, build your contact lists, manage your campaign and track the success in real time.
Digital Marketing, SEO, SEM, SMM, Email Marketing, Content Marketing